Marketing and Financial Competencies of Malaysian Malays Micro-Entrepreneurs

Marketing competencies and marketing of competencies – empirical study in software business

Recent academic discussion on marketing competencies not merely as an organizational input, but also as an organizational output, has mainly been theoretical. In this paper we will discuss the competence input-output dilemma based on an empirical study of software business. We believe that software business offers a fruitful context for a marketing competencies and capabilities analysis, as sof...

Malaysian entrepreneurs propensity to use IT innovation

Public health financial management competencies.

The absence of appropriate financial management competencies has impeded progress in advancing the field of public health finance. It also inhibits the ability to professionalize this sector of the workforce. Financial managers should play a critical role by providing information relevant to decision making. The lack of fundamental financial management knowledge and skills is a barrier to fulfi...

Basics of Marketing for Small Businesses and Entrepreneurs

The marketing concept maintains that the starting point for good marketing, whether it be for a service or a product, is to understand the situation from the perspective of the customer. To appreciate the customer’s view of your business and your market offering, you need to appreciate several factors. First, many of your customers or potential customers view anything offered by a business with...

Identification of competencies for Malaysian occupational safety and health professionals.

Competencies of occupational safety and health (OSH) professionals have become a concern due to the significance of safety management in the field of safety engineering. The purpose of this article is to identify competencies needed by OSH professionals. These competencies are required by professionals in administrating and enforcing legislations related to OSH in Malaysia. This study used Delp...